NOW Housing offers affordable, complete and furnished modular housing solutions. The combination of unique design, high volume manufacturing and marketing strategy offer cost-efficient communities for affordable and sustainable living.


NOW Housing is an Ontario focused company using modular construction to provide affordable housing where it is needed most. Through innovative and cost-effective manufacturing, NOW Housing aims to positively influence the stability and quality of community living. By providing an improved housing solution, our organization’s goal is to change the landscape of communities, allowing everyone to maintain independence and dignity.

Through cooperative endeavors with agencies, organizations, Municipal and Regional Governments, private and non-profit organizations, NOW Housing aims to be the largest builder of affordable housing in Ontario and eventually Canada, by continuing to deliver cost-conscious solutions.

In addition to building structures, this unique approach to modular housing provides furnishings (beds, tables, appliances, fully accessible/universal design components, etc.) to align with community needs. Further, all materials selected are non-organic and mold resistant, making cleaning and property management easier for organizations.

NOW Housing has a passion to provide affordable housing for everyone, especially those with a variety of special needs: youth, seniors, persons with disabilities, indigenous peoples, people with mental health or addiction issues, survivors of domestic violence, those who are homeless, or at risk of being homeless, recent immigrants, working poor, veterans and racialized groups. Steel modular housing has been successful in communities around the world with a growing appreciation in Canada.


Matthew (Matt) Lubberts, President

With over 20 years of building experience, one becomes immersed in understanding all that a construction project entails. More than just overseeing trades and managing the project, Matt has used creative thinking to ensure timelines are met and kept on budget, concept to completion. Matt’s detailed understanding of construction enabled him to adapt to new building methods, such as precast and insulated concrete forms (ICF) ahead of others in the region, which have now become relative standard. In his pursuit for the optimal building solution, he has turned his latest attention towards modular manufacturing, permitting standardized designs to be built quickly, off-site and with significant cost savings for building owners.

Matt Lubberts

Chris Pursel, Sales Representative

Chris enjoys working with Community Developers (Provincial, Regional, Special Interest groups) and members from the Agriculture sector to provide solutions to the ever growing need for housing. His passion for housing was an integral component towards the creation of a temporary housing solution for the Region of Waterloo, a first of its kind. He has been with NOW Housing since September 2022 and has been in the manufacturing industry for 30 years.  

Thomas Fischer